Be water, my friend.

Who the fuck is Alex? —

I am a freelance digital strategy consultant from Berlin with 14+ years of experience in advertising and digital agencies.

I have worked in various positions, led diverse teams and carried out projects for clients from a wide range of industries: automotive, e-commerce, FMCG, retail and more.

What drives me? I love stories and technology, as well as solving creative problems - and I want to help companies succeed in the digital world.

Work experience

2017 - 2019
Digital Strategy Director
Heimat, Berlin
2015 - 2016
Digital Account Director
BBDO, Berlin
2015
Digital Account Director
DDB, Berlin
2014 - 2015
Digital Marketing Consultant
Freelance
2011 - 2014
Digital Managing Consultant
AvL, Berlin
2006 - 2011
Online Marketing Manager & Editor
Ondigo, Berlin

Yes, we are now in a digital age, to whatever degree our culture, infrastructure, and economy (in that order) allow us. But the really surprising changes will be elsewhere, in our lifestyle and how we collectively manage ourselves on this planet.

Nicholas Negroponte

Approach & Mindset —

I believe in the potential of the digital revolution to promote meaningful innovation, initiate change and improve people's lives.

This is not about tech for tech's sake. Nor about using new channels for old marketing approaches.

It is about creating new ways of working, communicating, consuming and building relationships. Ways that improves people's well-being - and help to preserve the planet.

Tech neutral. Human-First. Purpose-ful. And stubbornly optimistic.

Questions, feedback or up for a cup of coffee?