Be water, my friend.

Who the fuck is Alex? —

Ich bin ein freier Digital Strategy Consultant aus Berlin mit 14+ Jahren Erfahrung in Werbe- und Digitalagenturen.

Ich habe in verschiedenen Positionen gearbeitet, diverse Teams geführt und große und kleine Projekte für Kunden aus verschiedensten Industrien erledigt: Automotive, E-Commerce, FMCG, Retail, NGO’s und mehr.

Was mich antreibt? Ich liebe Stories und Technologie, löse gern kreative Probleme – und will Unternehmen helfen, in der digitalen Welt erfolgreich zu sein.

Work experience

2017 - 2019
Digital Strategy Director
Heimat, Berlin
2015 - 2016
Digital Account Director
BBDO, Berlin
2015
Digital Account Director
DDB, Berlin
2014 - 2015
Digital Marketing Consultant & Strategist
Freelance
2011 - 2014
Digital Managing Consultant
Aimaq von Lobenstein
2006 - 2011
Online Marketing Manager & Editor
Ondigo, Berlin

Yes, we are now in a digital age, to whatever degree our culture, infrastructure, and economy (in that order) allow us. But the really surprising changes will be elsewhere, in our lifestyle and how we collectively manage ourselves on this planet.

Nicholas Negroponte

Anspruch & Mindset —

I believe in the potential of the digital revolution to promote meaningful innovation, initiate change and improve people's lives.

This is not about tech for tech's sake. Nor about using new channels for old marketing approaches.

It is about creating new ways of working, communicating, consuming and building relationships. Ways that improves people's well-being - and help to preserve the planet.

Tech neutral. Human-First. And stubbornly optimistic.

Questions, feedback or up for a cup of coffee?